Are You Obsessed with Customer Service?

If you're running a business, investing in customer service is an absolute must for long-term success. Believe it or not, a whopping 88% of customers say that a company’s experience is just as crucial as its products or services. But here's the kicker: less than half of consumers (40%, to be exact) think small businesses provide a more personalised customer service experience than the big guys. In fact, most people (60%) believe larger companies are better at customer service.

I'm sure we can all think of a few bad customer service experiences we’ve witnessed recently. Those frustrating experiences stick with us, become stories we share with friends, and shape our perception of a business. It’s amazing how a single bad encounter can influence our future decisions. So, how do you make sure your customers have a positive experience that keeps them coming back for more?

I've got some top tips that can help you take your customer service game to the next level:

• Keep it Positive: Always have a cheerful attitude and let that shine through in your language and tone, even when you're typing an email or text. A smile in your voice goes a long way!

• Love Problem-Solving: Turn challenges into opportunities to shine by solving problems for your customers. They'll love you for it!

• Respond Swiftly: Quick responses show customers you care but don't rush to conclusions—take your time to get it right.

• Make it Personal: Treat your customers like the unique individuals they are. Engage with them, show genuine interest, and build a connection.

• Put Customers First: Let them feel like they're the centre of your world. It's all about making them feel valued and appreciated.

• Promise and Deliver: If you say you'll do something, make sure you follow through. Keeping your word builds trust and respect.

• Be Proactively Helpful: Anticipate what your customers might need before they even ask and provide those solutions ahead of time.

Outstanding customer service can be your secret weapon! By offering experiences that turn casual customers into loyal fans, you’ll be putting your business on the fast track to growth.