The Reality of Running a Business—and How to Conquer the Biggest Challenge

Running a business isn’t a walk in the park. The long hours, constant demands, and saying goodbye to paid holidays, all while juggling personal relationships, can make anyone question their choices. Yet, here we are, diving headfirst into the entrepreneurial world. Why? Because, despite the hurdles, it’s worth it. Since 2010, the number of SMEs in the UK has grown by 24%, with 5.6 million small businesses thriving as of 2023. According to a 2023 NatWest survey, half of British business owners say running their own business gives them a sense of freedom they wouldn’t trade for anything.

However, this freedom doesn’t come without challenges. One of the biggest questions that keeps business owners up at night is: How do I generate more business? It’s a question that echoes in boardrooms and home offices alike. While the answer might seem obvious—market your business—finding the time to do it is another story.

So, what’s the solution?

1. Raise Your Prices: It might seem counterintuitive, but charging more allows you to work with fewer clients while still meeting your revenue goals. This gives you more time and allows you to focus on delivering exceptional value.

2. Outsource: Yes, outsourcing comes with a price tag but think of it as an investment in your business—and your sanity. Imagine hiring a Virtual PA for just £30 an hour, for five hours a month. That’s £150. In those five hours, your Virtual PA can manage your emails, update your website, handle social media, chase testimonials, and stay on top of invoicing. Meanwhile, you can focus on what really matters—building your business and driving growth. Chances are, you’d earn that £150 back in no time.

Outsourcing tasks that drain your time and energy allows you to work on your business rather than just in it. You’ll have the space to think strategically, improve customer service, and deliver your service more efficiently. Most people would prefer to work with a calm, focused business owner rather than someone constantly scrambling to stay afloat.

If you’re feeling overwhelmed by the demands of running a business, remember you don’t have to do it all yourself. Whether it’s raising your prices or delegating tasks to a trusted Virtual PA, there are ways to lighten the load and reclaim your time. When you do, you’ll not only grow your business but also rediscover the freedom that made you take the entrepreneurial plunge in the first place.