Cutting Through the Jargon Jungle | Andiamo Business Assistance

I don’t know about you, but jargon really annoys me.

I used to think it was something that only existed in large organisations — a system supposedly designed to make communication more efficient. In reality, it often does the opposite. Instead of helping, it confuses people, slows progress, and can make perfectly capable professionals question whether they belong. It’s amazing how a few acronyms can make you feel like you’ve missed a secret meeting.

I honestly thought that one of the benefits of becoming self-employed would be escaping it for good. No more scribbling down random terms in a notebook and later googling “what on earth does XX mean?” after a meeting.

But no. Jargon is everywhere.

In self-employment, it tends to show up in marketing. Suddenly you’re expected to know about landing pages, lead magnets, SEO, and your virtual presence. And while these things have their place, the way they’re often talked about can be overwhelming. You can end up feeling like you’re missing something crucial — and that fear of doing it wrong can stop you from moving forward altogether.

At best, this confusion delays progress. At worst, jargon can be used to bamboozle people into making decisions that aren’t necessarily right for them.

So, here are my top tips for cutting through the jargon jungle and keeping things simple:

💬 1. Don’t repeat buzzwords just because others do

If it doesn’t make your point clearer, it’s probably adding confusion. Speak plainly — it’s always more powerful.

❓ 2. If you don’t understand a term, ask

There’s absolutely no shame in saying, “Can you just explain what that means?” Chances are, you’re not the only one wondering.

🧠 3. Or, if you’d rather not ask, write it down and Google it later

Knowledge is power — and sometimes a quick search is all it takes to turn confusion into confidence.

🪞 4. If people keep asking you what something means, rethink how you’re saying it

If your audience isn’t getting it, the problem isn’t with them — it’s with the language.

Because the truth is, clear communication builds trust. Whether you’re in a corporate boardroom, running a small business, or on a Zoom call from your kitchen table, the goal is the same: to be understood.

At Andiamo Business Assistance, we believe that clarity isn’t just polite — it’s powerful. It builds confidence, saves time, and makes collaboration smoother for everyone.

So next time you’re tempted to drop a bit of industry jargon into conversation, ask yourself: Is this helping me connect — or just making me sound clever?

Andiamo!