Sustainable Self Employment

I think a lot of self-employed people, business owners and generally capable humans walk around carrying far more than anyone realises. We become experts at functioning while overwhelmed. We convince ourselves that asking for help is weakness when, actually, it often takes far more courage than staying silent.

At Andiamo, we believe success is about more than getting ahead — it’s about supporting others along the way. A reflective piece on leadership, community, encouragement, and “sending the lift back down.” There’s a phrase I’ve been coming back to lately: send the lift back down. It’s simple, isn’t it? If you’ve made it up a few floors—whatever that looks like in your world—you don’t just stand there admiring the view. You hit the button and send the lift back down for the next

Are you making these common visibility mistakes in your small business marketing? When it comes to getting your business noticed, many small business owners struggle—not because they lack ideas, but because of some common mistakes that quietly undermine their efforts. If your marketing isn’t getting the traction you hoped for, see if you recognize any of these pitfalls—and what you can do about them. 1. Chasing Every Platform It’s tempting to think you need to be on Instagram

If you’re feeling the pressure of “new year, new you” — maybe a word of the year this is a gentler alternative to resolutions worth trying.

Running your own business doesn’t have to be isolating or overwhelming. With the right support system — a combination of networking, mentorship, and professional help — you can enjoy the independence of self-employment while staying productive, motivated, and connected.

Hiring a Virtual Assistant or a support expert can save you time, reduce stress, and help you focus on what you do best. But many self-employed people and small business owners struggle to know where to start. Here’s my step-by-step guide to outsourcing successfully, based on years of experience supporting busy clients at Andiamo Business Assistance . Running a business can be incredibly rewarding — but it’s also overwhelming at times. Between client calls, marketing, bo

Peer-to-peer support is a game-changer for self-employed people and small business owners. It’s not about networking—it’s about learning, practising, and growing in a space that’s supportive, honest, and non-competitive.

Discover how small business owners and the self employed can simplify objectives with Andiamo Business Assistance — practical, clear, and achievable support.

Andiamo Business Assistance Blog: Their fire drill doesn't have to be your emergency There’s a quote that, as a former project manager, made me laugh out loud the first time I saw it: "Project management is like riding a bike… if the bike is on fire… and you are on fire… and you are in hell." It hit a little too close to home. But honestly, it wasn’t the project management part that felt like fire. It was the people. The deadlines. The last-minute changes. The “can you just…

There’s something about running your own business — whether you’re a startup founder, freelancer, or proudly self-employed — often from people who have never run a business, never tried what you're doing, and have zero experience beyond maybe watching a few Instagram Reels and listening to one podcast. The next time someone offers you an unsolicited “you should” or “you shouldn’t” — especially if they’ve never been in your shoes — take a breath and smile. You’re allowed to do

We often hear the phrase “Nice guys finish last.” But in business—and in life—I’ve found the opposite to be true. People like working with nice people. Not the flashy ones shouting the loudest online. Not the ones who make life complicated. But the ones who just… make everything that bit easier.

We often hear that delegation is a skill. And it’s true. You can take courses on it, read books about it, and attend training sessions that break it down into bullet points and flowcharts. There’s a whole industry built on helping people learn how to delegate the "right" way.

If you’re self-employed or a small business owner, I’m sure you’ve had those moments when it feels like everyone else is cruising through life with everything in perfect order, while you’re just trying to survive—stumbling along, hoping no one catches on. Sound familiar? There’s a term for this feeling: imposter syndrome . And let me tell you, it’s rampant in the world of self-employment and small business. We’re often surrounded by the highlight reels of others, which can m

If you're running a business, investing in customer service is an absolute must for long-term success. Believe it or not, a whopping 88% of customers say that a company’s experience is just as crucial as its products or services. But here's the kicker: less than half of consumers (40%, to be exact) think small businesses provide a more personalised customer service experience than the big guys. In fact, most people (60%) believe larger companies are better at customer service

Building momentum and facing challenges as a small business owner.

My partner recently mentioned that he’d heard the QI Elves discussing how proxemics—a concept originally about personal space—can apply to virtual meetings. It had never occurred to me before, but the idea struck a chord so I started doing a bit of digging and it started to make sense. What’s Proxemics, Anyway? Proxemics, a concept from the 1960s (thanks, Edward Hall!), is about personal space and how close (or far) we feel comfortable with others. In face-to-face settings, t