Objectives for Small Business Owners: They’re Not as Scary as They Sound

Objectives for Small Business Owners: They're Not as Scary as They Sound

When you mention objectives to small business owners or the self employed, you can almost see the panic in their eyes. It sounds corporate. Big. Overwhelming. Like something only businesses earning six figures or more should bother with. But here’s the truth: it doesn’t have to be scary.

At Andiamo Business Assistance, we work with small business owners and the self employed in Bingley and beyond to simplify the process. Setting objectives and tracking progress is simply about having a plan — knowing what you want to achieve, how you’ll recognise success, and roughly how long it might take.

Think about it like this: we all use KPIs and objectives in everyday life without even realising it. Want to reduce your BMI by Christmas? That’s an objective. Your first KPI could be running 5k, starting with the Couch to 5k programme (your first milestone, tracked via the app). Once you can run 5k, you might focus on your time, aiming to run it in under 30 minutes, using something like Strava to track your progress. When you see it this way, KPIs and objectives suddenly feel much more approachable.

So how do you bring this into your business? Here’s a simple approach:

1. Make a list of what you’d like to achieve. Don’t overthink it — jot down everything.

2. Prioritise your list. Choose your top 5 objectives that will make the most impact.

3. Plan resources, time, and measures of success. For each goal, think about what you need, how long it will realistically take, and how you’ll know when you’ve got there.

4. Break it down into milestones. Smaller targets make it easier to track progress and celebrate wins along the way.

   
   

Using this method, even the most daunting-sounding objectives and KPIs become manageable, measurable, and motivating. As a Virtual Assistant and support expert, I love helping small business owners and the self employed get clear on their goals, create a simple roadmap, and track progress — because growth shouldn’t be confusing or overwhelming.

Remember, it’s not about making things corporate. It’s about giving yourself clarity, focus, and confidence so you can take consistent action and celebrate real results.

If you’re a small business owner or self employed in Bingley and need a support expert to help you define and track your KPIs and objectives, Andiamo Business Assistance is here to make it simple, practical, and achievable.

Let's have a chat - Andiamo!