The Relentless Art of Being Remembered

Let’s be honest: staying visible as a business owner can feel like shouting into the void.

You post on social media. You go to the networking event (and actually talk to people). You write a blog, update your website, share your thoughts, your face, your why. And then... radio silence. No comments. Maybe a couple of likes. Definitely no new clients.

It’s easy to feel like it’s all pointless.

But here’s the truth: it isn’t.

People Need Reminders (A Lot of Them)

In 2025, the average number of touchpoints before someone makes a purchase is 28.87. Twenty-eight. Point eight seven. Let that sink in for a moment.

That means the one blog post you shared, or the single networking event you attended months ago? Probably not enough. It’s not because you’re bad at what you do — it’s just that people are busy, distracted, and absolutely bombarded with content.

We all are.

You’re Not Being Ignored — You’re Being Absorbed

Just because someone didn’t like, comment, or reply doesn’t mean they didn’t notice. Often, they did — it just didn’t show up in the data.

But they remembered. You nudged them a little closer. They now know you exist. That you’re real. That you’re showing up.

And the next time they need someone like you? Or a friend asks if they know someone who does what you do?

Your name is more likely to be on the tip of their tongue.

Consistency Builds Trust

People don’t just want a good product or service. They want reliability.

They want to know you’ll stick around. That you’re someone they could actually work with. That you’re human — not a logo, not a bot, not someone who popped up yesterday and might vanish tomorrow.

So yes, being visible is work. It’s effort on top of effort. You’re doing the thing and talking about the thing. But here’s the beautiful part: it always adds up.

Every Instagram post. Every newsletter. Every “hello” at a networking event. It all goes into the trust bank.

And one day, it pays out.

What Visibility Really Means

Visibility isn’t about shouting the loudest or being online 24/7. It’s about:

• Showing up regularly (not perfectly)

• Mixing things up: social posts, real-world conversations, your website, a quick check-in email

• Trusting that the right people are quietly watching

So if today feels thankless, if you’re wondering whether to write that post or go to that event — do it.

You're building a bridge, not burning time.

Stick with it. Your future clients are noticing — even if they’re not telling you yet.