Let’s be honest: staying visible as a business owner can feel like shouting into the void. It’s easy to feel like it’s all pointless. But here’s the truth: it isn’t. So if today feels thankless, if you’re wondering whether to write that post or go to that event — do it. Stick with it. Your future clients are noticing — even if they’re not telling you yet.

This month has been nothing short of amazing. You know those rare moments when everything feels like it's clicking into place? That’s where I’m at right now. New clients, new experiences, and a flurry of word-of-mouth recommendations have made it feel like the message is finally getting out there—and people are actually seeking me out. That’s surreal in the best possible way.

Whether you’re a virtual assistant, a dog groomer, a freelance designer, a local florist, or run a micro-bakery from your kitchen — one...

At a recent networking event, I found myself in the middle of a lively debate: should small businesses specialise?  It’s a question that...