Despite the bank holidays and a very well-earned week away, April has been one of those months where, looking back, I realise just how much has happened alongside supporting my ever-growing customer base day to day.

Are you making these common visibility mistakes in your small business marketing? When it comes to getting your business noticed, many small business owners struggle—not because they lack ideas, but because of some common mistakes that quietly undermine their efforts. If your marketing isn’t getting the traction you hoped for, see if you recognize any of these pitfalls—and what you can do about them. 1. Chasing Every Platform It’s tempting to think you need to be on Instagram

Let’s be honest: staying visible as a business owner can feel like shouting into the void. It’s easy to feel like it’s all pointless. But here’s the truth: it isn’t. So if today feels thankless, if you’re wondering whether to write that post or go to that event — do it. Stick with it. Your future clients are noticing — even if they’re not telling you yet.