Andiamo Book Club January 2025

Catherine Gladwyn is nothing short of inspirational in the Virtual Assistant world, and her second book, The 20% Rule®, takes her story—and her wisdom—to the next level.

This isn’t just another business book; it’s a heartfelt guide from someone who has walked the challenging path of building a thriving business while managing significant personal hurdles. Catherine’s honesty about her fears when leaving a 9-5—fear of failure, financial instability, and letting down herself and her daughter—resonates deeply. For many, these are the very fears that hold them back.

But Catherine’s journey is proof that resilience, determination, and smart strategies can overcome even the toughest obstacles. Her story is particularly moving as she shares her battle with Addison’s Disease, a condition that has forced her to make major adjustments in her life. Despite facing multiple surgeries and recovery periods, Catherine’s ability to create a safe, sustainable, and profitable business not only kept her afloat but allowed her to thrive—even during a 12-month hiatus.

In The 20% Rule®, Catherine generously shares how she built her business to withstand life’s uncertainties. It’s not just about achieving success—it’s about ensuring it’s sustainable. She provides actionable advice on creating multiple income streams, building a team, and structuring a business that works for you, even when life throws curveballs.

This book is a must-read for anyone looking to future-proof their business while maintaining balance and flexibility. Catherine’s passion for helping others shines through every page, making it both practical and deeply inspiring.

Whether you’re a VA or any other kind of entrepreneur, The 20% Rule® will give you the tools—and the motivation—to create a business that works for you, not the other way around.