Andiamo Blog: You Should Probably Ignore All the "Shoulds"

Discover why trusting yourself matters in business. Andiamo, a virtual assistant and support expert in Bingley, offers self employed and small business support.

Running a business is an adventure — exciting, terrifying, liberating… and absolutely drowning in other people’s opinions.

“You should post every day.”

“You shouldn’t waste time on LinkedIn.”

“You should use this platform.”

“Oh no, you’re not still using that, are you?”

“You should write a book.”

“No one reads books anymore — you shouldn’t write one.”

Sound familiar?

Everyone’s a Support Expert (Even When They’re Not)

There’s something about running your own business — whether you’re a startup founder, freelancer, or proudly self-employed — often from people who have never run a business, never tried what you're doing, and have zero experience beyond maybe watching a few Instagram Reels and listening to one podcast.

But suddenly they know exactly how you should be spending your time, energy, and money. It's like a game of business bingo:

• “You should post three times a week.”

• “You shouldn’t use that app.”

• “You must have a funnel.”

• “You should pivot to video. Or not. Depends who you ask.”

Spoiler Alert: They’re Not Always Right

The loudest voices aren’t always the wisest ones. And a surprising tiny bit of internet knowledge can fuel a whole lot of confidence. But here’s the thing:

It’s your business. Not theirs.

You get to decide what works, what doesn’t, and what’s worth trying — based on your goals, your audience, and your instincts.

Trust Your Gut (It Knows More Than You Think)

Some of the best business decisions come from experimenting. Not following a formula. Not chasing trends. Just... trying something because it feels right. Or interesting. Or fun.

Write the book. Or don’t.

Try TikTok. Or stick with emails.

Post once a week. Or ten times. Or not at all for a bit while you take a breather.

At Andiamo I believe that you have full autonomy. That’s the joy (and challenge) of running your own thing.

Tune Out the Noise

The next time someone offers you an unsolicited “you should” or “you shouldn’t” — especially if they’ve never been in your shoes — take a breath and smile.

You’re allowed to do things your way.

Because the only “should” that really matters?

You should trust yourself more.